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2018 Koi no Kuni Chikugo Attractive Diffusion Tool Making Project
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2018 Koi no Kuni Chikugo Attractive Diffusion Tool Making Project

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Chikugo City, Fukuoka Prefecture, is famous for a shrine called Koiki Shrine, and it uses "Kuni no Chikugo" as a catchphrase.

We also made a local ramen with the local revitalization team, dyeing a special stick ramen in red and making it with the name of "Red thread of destiny". By entrusting all the ramen, packaging, and design to a local contractor, we made special products that can only be produced in that region.

Particular attention was paid to initiatives that leveraged the strengths of the region. We made a local specialty product together with the local youth by using the event of love (marriage) that the local community cooperation team was working on locally as a questionnaire.

This method attracts attention in local newspapers and TV, and the first 1,500 pieces are reserved and sold out before the release, and within a year after the release, a total of 1 pieces have been sold, keeping good sales. Doing.


This case was posted by JOIN SA.
Click here for JOIN's article

Click here to sell the destined red thread
"Fate of Red Thread" sales official page

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