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Example: A certain bag maker

A lucky charm planned for a novelty for a lucky purse

Craft and range
  • Earphone jack charm
  • Planning/Design/Production
Processing method
Molded Polystone by Silicon Mold
Purpose of use/application
New Year's novelty
Delivery date
45 days
Minimum lot
500~
Quality standards
No distortion of shape
I would like to ask about the outline of the plan leading to commercialization

We hold events every year to develop and promote new products for the gift season.

The novelty item we requested to be made this time is for promoting our new wallet for the Christmas and spring season. This wallet is a lucky item called a Fuku-Zaitou, so we wanted the novelty item to have a lucky motif to match the product, and so we adopted a magatama design.
As the amulets are used as amulets for a long time, they are widely known as straps, such as carrying them with a netsuke string, so we made this feature a smartphone earphone jack accessory.

Start from designing corporate philosophy
Product focus

Since the theme is a lucky charm, various requests have been raised within the company regarding the shape and texture.The base color is decided to be purple to match the lucky color of the following year.In addition, the desired texture is a stone-like texture that has been elegantly polished.
The product we adopted this time is a resin molded product called polystone, but in the end we were able to get the desired texture by adding a glossy finish to the glitter material containing glitter powder added to the resin material.

Products used

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