I would like to ask about the outline of the plan leading to commercialization

This keychain was designed as a promotional item for octopus, a local specialty.

We already had an octopus PR character, so we used that. We came up with a rubber mascot based on the image of the character, and consulted with Daioh Seisakusho, who had been dealing in rubber mascots for some time.

We were able to proceed smoothly because the quote we received was within the desired price and the design proposal of the production image was proposed.