All-embracing manufacturer which designs various experience-based value

I would like to ask you about the circumstances of your request.

Ise Railway is a third-sector railway company that inherited the former Japanese National Railways Ise Line, and connects 22.3 km from Kawarada Station to Tsu Station, and plays the role of connecting Nagoya with Tsu, Matsusaka, Toba, and Nanki. I am.

Suzuka City, Mie Prefecture, where our head office is located, has the Suzuka Circuit, and "Suzuka Circuit Ino Station" is the nearest station. It is usually an unmanned station with few users, but when the F1 Japan Grand Prix is ​​held once a year, there are as many people as the scramble crossing at Shibuya Station, and this year we will also be operating wrapped vehicles. I did.

Along with this, we decided to move forward with a project to turn vehicle wrapping designs into goods, but unfortunately, the veteran employee who was in charge of public relations retired at the same time, so I, who works in general affairs, took over this work. It happened. However, I myself had limited knowledge and experience in producing goods, and I was not confident in my ideas about what kind of goods would please the customers who would use them.

Under these circumstances, we decided to consult with your company, which also undertook the production of goods during last year's F1 Japan Grand Prix, and which received good reviews from customers.

What were the good points about commissioning our company and what was the reaction after the sale? ?

This time, we were targeting visitors to the F1 Japan Grand Prix as well as people taking pictures of wrapped trains, so we wanted to create goods that had a special and luxurious feel that couldn't be found anywhere else.

Continuing from last year, the same person from your company was in charge of the project, and from an experienced standpoint, he listened to my concerns and proposed a plan, thinking about what kind of design and goods we should make to capture the hearts of our customers. I gave it to you. Although we were in a situation where we were almost left with just the concept, we were very grateful that the response was good and the project progressed smoothly.

Although the hotel keys were produced in small batches, they were very well received by customers and our employees as souvenirs, as they were specially wrapped vehicles for the annual F1 Japanese Grand Prix. In particular, I feel that the logo and text were printed on separate sides so as not to spoil the design of the vehicle, giving it a more complete look.

This time, in addition to the hotel key, we also produced a synthetic leather tag key chain (PU tag) and a ruler, and a large number of customers purchased the set, so we think we have created a wonderful combination.

We would like to continue to offer attractive original goods during the F1 Japan Grand Prix, and we look forward to your suggestions next time.